If you are opening a dollar store you will soon find that there are several factors about your store that all come together to create the ‘WOW’ factor. If any one of the pieces is missing, the overall positive impact that your store makes on all visitors is greatly reduced. It takes continued focus and effort to maintain all of the factors once they are implemented. However, when everything is in-place, your customers and other visitors really will say ‘WOW’ when they enter your store.
So just what are the ‘WOW’ factor components that you need to focus on when opening a dollar store? It all starts with friendly, customer oriented employees. Next is the clean and inviting environment of your store. Finally comes the actual merchandising itself.
When opening a dollar store, be sure that you hire warm, friendly employees. They need to care about both customers and their fellow employees. They need to be willing to go out of their way to make every visit a great experience for your shoppers.
A clean and inviting environment includes many components. When opening a dollar store don’t forget to include bright, clear lighting, pleasant music, and warm, inviting colors. Once you are done opening a dollar store the challenge becomes maintaining that great shopping environment. A warm and inviting environment will help keep shoppers in the store for a longer period of time. More time just might equate to more purchases from your store.
Merchandise and merchandising that grabs shoppers as they enter the store comes next. The store entrance cannot become bland and neutral. Rather, you want shoppers to come in to see a variety of bright colors and interesting merchandise displays. When opening a dollar store remember to carry items that are not found in every other dollar store. Remember that proper signage helps to sell merchandise.
If you are opening a dollar store, what are the affects that the ‘WOW’ factor has on your business? There are two main impacts; happy customers and increased sales.
To Your Dollar Store Success!
