Preface
A website is essential for you to build a home based business. The next step is to get in direct sales or network marketing. You may get a company provided website but it may not give you any privacy or freedom to go about with your own idea. There are many benefits of getting a website of your own. They are explained briefly here below:
To get visitors today and tomorrow
Your own website can be optimized for search engines and get totally free traffic. A Company customized website cannot change their website, and even the changes you can make are extremely limited. If you are very serious about taking your home business online you will need to be able to make changes to your site in order to optimize it for search engines.
To get the world as your market
Your website and market should not be limited to just one geographical area when you can get to the world. If you have more members at home you can do more business from home instead of spending so much time around town. Of course, there is no replacement for the old fashioned, high touch feel of home parties and the like, but more and more people are searching online for the products and services they need. You can market to those people too.
To earn money even while you sleep
It may be amazing to hear but your website can "sell" for you, educate your customers and train your distributors, while you play with the kids, nap or clean the house. It is this approach that you were trying to accomplish with our home based business. Thus you get more life and less work.
To be unique
If you get a website of your own, the visitors can get a feel for who you are, and why they should be doing business with you. You can let your personality shine through. If you get a website of your own, you can have a newsletter to keep in touch with your website visitors, run specials of your own, have contests, etc. And you can get creative with your marketing. You are wasting a lot of money by sending traffic to a company replicated website with classified ads and business cards if you do not have a site of your own.
To get publicity for your home business.
You can create a powerful free publicity campaign with press releases with your own website. You will have a place to publish your press releases, wow your site visitors with your media attention, and also give the media a place to get information easily about your business.
To maximize your income
You can promote affiliate products that are related to your main product with your own website and can increase your income without any extra work. If an entrepreneur in business is unwilling to spend a few dollars a month on paid hosting, it screams "not a real business" to the customer. You want the world to take you and your business seriously, so act like a business person and shell out for decent web hosting. Free hosting usually puts ads on your website that you cannot control, or annoying pop ups. Also they limit what you're able to accomplish by offering cheap looking templates and cheesy stock photos. And thus lot of money is wasted in such a way but with your own site it is profitable.
So it is clear that your own website is a success for your business!
